June 04, 2020 at 11:48am | Ricky Schoonover
The last couple of months have brought many changes to the Denver real estate market and the real estate industry in general. As the COVID-19 crisis escalated around the country in March and April and stay-at-home orders made open houses and in-person showings impossible, online home listings became more important than ever. Now, even as these orders are lifting, it remains critical for sellers to create an online listing that will stand out. Here are a few tips to ensure your home listing sizzles on the screen!
 
  • Staging – The average homebuyer decides within seconds if they are interested in a home. The impression made in that very first look makes all the difference, which is why effectively staging your home is so important. Staging doesn’t have to break the bank, but it is an essential part of presenting your home in the best light for photographs, virtual tours, and eventually, the coveted in-person showing. Here are a few simple, budget-friendly staging tips to sell your home in that very first look. 
 
  • Photos – Now, more than ever, professional photos are a MUST for your online home listing. Photos can make or break the amount of interest you receive in your home, which is why it’s imperative to use a professional who specializes in real estate photgraphy This expert will know the angles, lighting, quality, time of day, and much more that will enhance how your photos turn out. According to Zillow, the ideal online listing includes 22-27 photos. And, they’re not just essential for your online listing, quality photos will enhance your home’s appeal wherever it’s marketed, from flyers to social media!
 
  • Be Extra – These days, when open houses aren’t an option and in-person showings are less frequent, it’s important to use as many tools as possible to showcase your home online. Incorporate a virtual 3D tour or a recorded video tour  into your listing to give buyers one more way to see and experience your home. Another option? Many agents are leading live video tours (via social media or FaceTime) to let prospective buyers into your home without them having to leave their own. There are numerous user-friendly tools and apps available to help make your online listing pop!
 
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